Скачать или смотреть Crosscut- Using animation instead of live action video

Sometimes, whilst using live action video seems like the obvious choice, animation can be a better option that you’ve not even considered. As we’ve already spoken about in this series, animation is an incredibly effective tool for showcasing complex processes such as manufacturing and digital services. But what about something like a talking head video or a client testimonial? It all goes back to the video's purpose.

If you’re planning to film the company director talking about the launch of a new product - its release date, it’s USPs and why they’re so excited about it, stop and think. Could this message be conveyed to the viewer more succinctly and in a more engaging way through use of animation? What’s more exciting? A person in a suit sat in an office talking, or a visual representation of the product on company brand colours with the camera moving around it and zooming in to each feature as it’s spoken about? I think I know which one I’d rather watch.

Of course animation isn’t always the right choice. Back to my suggestions of talking head videos and client testimonials; the purpose of a client testimonial is to show a very real and authentic account of a customer’s experience. Hide that behind an animation and it suddenly becomes anonymous and just as dubious as a written testimonial.

Think about your content’s purpose and whether animation could be for you. If you’d like to discuss a project with us, feel free to get in touch.

crosscut-media.co.uk