Play Bigger by Kevin Maney Al Ramadan

Описание к видео Play Bigger by Kevin Maney Al Ramadan

Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets by Al Ramadan, Dave Peterson, Christopher Lochhead

This is a recommended book for any startup company as the authors explained a very important framework for the success of a company, which is called "Category King". Category King is a combination of product design, company design, and category design to be positioned or to position a company in the market.

In this book, the authors show examples of how to distinguish a category king. This is a must-read for anyone looking to play big and to win in today's business world.

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