Скачать или смотреть He Was Fired. His Revenge? Building 「The House Schlitz Built」

Discover the shocking story of the Schlitz downfall, an American beer empire that self-destructed after customers started finding what looked like MUCUS floating in their bottles. This is the story of how greed, pride, and a series of catastrophic mistakes brought a 133-year-old dynasty to its knees.

Once 'The Beer that Made Milwaukee Famous,' Schlitz was the undisputed king of beer in America. But after losing the #1 spot to Anheuser-Busch, a dangerous obsession took hold in the boardroom. This video uncovers the two parallel disasters that caused the Schlitz beer collapse: a fatal decision to rush the brewing process with 'accelerated batch fermentation' that destroyed the beer's quality, and a massive, nationwide bribery scandal to artificially force sales.

Learn about the infamous Schlitz recall, where the company secretly tried to pull 10 million bottles of 'mucus beer' off the shelves after a disastrous chemical fix called 'Chill-Guard' backfired. We'll dive deep into the 747-count federal indictment for corruption and the ultimate story of corporate revenge, where the executive they tried to scapegoat, Bob Martin, turned federal witness and brought the whole empire crashing down.

This is a classic business case study in how cutting corners and unchecked ambition can lead to total ruin.

What do you think was the single biggest mistake Schlitz made? The recipe change or the betrayal of their own executive? Share your thoughts in the comments below!

🔔 For more deep dives into the rise and fall of iconic brands, don't forget to SUBSCRIBE and turn on notifications.

---

RELEVANT TOPICS COVERED:
why did Schlitz beer fail
what happened to Schlitz beer
Schlitz beer downfall story
Schlitz brewing company collapse
Schlitz mucus beer recall
Schlitz accelerated batch fermentation explained
how Schlitz lost number one spot
Schlitz bribery scandal 1970s
Robert Uihlein Schlitz obsession
Schlitz beer quality change 1970s
why Schlitz beer became cloudy
Schlitz Chill-Gard additive
Schlitz corruption and downfall
beer that made Milwaukee famous downfall
Schlitz vs Budweiser beer war
Schlitz massive recall 1976
Schlitz marketing chief bribery
how cost cutting destroyed Schlitz
Schlitz empire implosion
fatal decision Schlitz brewery
Schlitz hazy beer problem
Schlitz corporate revenge story
Bob Martin Schlitz scandal
Schlitz accelerated fermentation failure
Schlitz beer taste change reasons
why Schlitz was recalled millions bottles
Schlitz family dynasty end
Schlitz bribery scheme details
how Schlitz went from number one to failure
Schlitz bad beer mucus floating
1970s Schlitz brewing mistakes
Schlitz Uihlein leukemia impact
Schlitz secret recall scandal
Schlitz aggressive marketing corruption
what caused Schlitz bankruptcy
Schlitz downfall lessons business
Schlitz beer history collapse
Schlitz vs Anheuser-Busch rivalry end
Schlitz cloudy beer fix failure
Schlitz empire suicide story

#SchlitzDownfall #BusinessCaseStudy #CorporateGreed #BrandCollapse #AmericanHistory #SchlitzBeer #quietluxury
00:00:00 - Intro: The Shocking Collapse of a Beer Empire
00:00:46 - Robert Uihlein's Obsession: How Schlitz Lost Number One Spot
00:02:29 - The Fatal Mistake: Accelerated Batch Fermentation & Quality Change
00:04:03 - The Dual Crisis: Mucus Beer & Brewing Schlitz Corruption
00:10:45 - The Betrayal: Schlitz Bribery Indictment & Martin's Scapegoat
00:13:46 - Architect of Destruction: Bob Martin's Revenge on Schlitz
00:16:16 - The End of an Empire: Schlitz Downfall & Stroh's Curse
00:18:53 - Conclusion: Lessons from Schlitz's Self-Destruction