Скачать или смотреть Episode 2: Seeing reality through imagination (María Pombo, Nonna Giada)

In this episode, we talk about how narratives don’t just tell stories, they transform the way we see the world.

We dive into ¿En qué piensan los papines?, the campaign we created for María Pombo her most viral campaign to date and how it was born from unexpected archives: romantic comedies, fictional imaginaries, and cultural references that shaped a collective emotion.

We also share how we created our iconic character Nonna Giada by looking at reality through imagination, using our grandmother’s personal archive as a doorway to explore the inner world of a woman from another generation, and turning memory into narrative.

Sometimes, fiction explains reality better than facts.And sometimes, imagination is the only way to see clearly.