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Your Selling Journey: Step-By-Step Guide to Selling Your Company to Your Employees

In this episode of our guide to selling your business to your employees with a better monday, Andy walks through the actual journey an owner goes through — from first conversation to successful transition.

If you’ve ever wondered “What would this process actually look like for me?” this is the video you need.

🔍 What You’ll Learn in This Episode

✔️ Step 1: Alignment — understanding your goals
Before anything else, we get crystal clear on:
• the legacy you want to leave
• the financial security you need
• the role you want (or don’t want) moving forward
Every owner is different, and without alignment, nothing else makes sense.

✔️ Step 2: Feasibility — is employee ownership the right fit?
We dive into:
• ownership culture
• leadership readiness
• business performance
• viability of an employee-owned model
This results in a simple yes/no feasibility assessment and a clear report.

✔️ Step 3: Indication of Interest (IOI)
Once feasibility passes, we prepare a formal indication of interest showing:
• valuation range
• deal logic
• next steps for due diligence

✔️ Step 4: Design — co-building the deal
This is where the transition starts taking shape.
Together we structure:
• price & financing
• senior debt strategy
• transaction timing
• your role in the handover
• when and how to involve the team
We leave this stage with a fully documented deal design and financial model.

✔️ Step 5: Letter of Intent (LOI)
With the design in place, we issue a firm LOI to move toward acquisition.

✔️ Step 6: Acquire — completing the transaction
Final steps include:
• confirmatory due diligence
• lender reviews
• legal documentation
• signing the sale agreements
This results in your successful exit — and the start of the ownership transition.

💡 Why This Matters

Most owners want clarity, dignity, and a predictable pathway when selling their life’s work.
This video gives you the blueprint — so you know exactly what happens and when, and why the process with a better monday is designed to be simple, respectful, and aligned with your long-term goals.

⏱️ Chapters

00:00 Intro
00:20 Step 1: Alignment
01:00 Understanding owner goals
01:40 Step 2: Feasibility
02:15 Ownership culture & performance review
02:40 Feasibility report
02:55 Step 3: Indication of Interest
03:15 Step 4: Design phase
04:00 Deal structure, financing & timeline
04:35 Step 5: Letter of Intent
04:55 Step 6: Acquisition & finalisation
05:35 What’s coming next

▶️ Next Episode

👉 Structuring the Transaction: How We Build the Employee-Owned Model