Fintech Fridays: How to recruit your [women] clients

Описание к видео Fintech Fridays: How to recruit your [women] clients

The objective of this session is to look at the first stages of the Sales Funnel, namely Awareness and Consideration to address the barriers women face and hear from fintechs on the various gender-differentiated efforts they have undertaken to recruit and convert women clients, from tailored marketing campaigns that appeal to women to relationship-building through community.

Amazing panel of speakers included:
• Erin Louw, Executive for People and Culture, TymeBank
• Ifeoma Uddoh, Founder and CEO, Shecluded
• Patricia Florencia, Founder and CFO, Pilou

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