Скачать или смотреть Building Marketing for the AI Era | Profound, James Cadwallader

Learn more about Profound at https://www.tryprofound.com/

Profound co-founder and CEO James Cadwallader joins Lightspeed partner Sachin Patel to break down why brand visibility is now a board-level priority in the AI era. As search shifts from blue links to answer engines (ChatGPT, Gemini, Perplexity, Grok, and more), James explains how marketers are being disintermediated from consumers and why every company will need to understand how AI models talk about their brand, products, and competitors as this new discovery layer becomes the default.

They unpack how Profound became a purpose-built platform to measure and improve brand presence in AI outputs, combining high-volume prompt testing, citation/attribution insights, and a massive panel of real user prompts. The conversation also covers Profound’s expansion from analytics into Agent-powered workflows that help teams generate high-quality, context-rich content at scale with humans in the loop, plus James’s unconventional founder story, the high-agency culture he and co-founder and CTO Dylan Babbs built, and the long-term ambition to become the end-to-end automation platform where modern marketers create, manage, and measure their work.

Chapters
0:00 Introduction: The Future of Brand Visibility
1:49 The Gold Business: James's First Entrepreneurial Lesson
7:14 Meeting Dylan and the South Park Commons Origin
13:43 The "Big Short" Moment: Spotting the AI Search Shift
18:03 Profound's Analytics Wedge and the Fortune 500
23:10 Building Agentic Workflows and Content Creation
27:14 Culture, High Agency, and Hiring Young Talent
30:52 Defining a Category and the Jensen Huang Philosophy
32:53 Advice to Young Founders and Final Thoughts


ABOUT THE INVESTMENT MEMO PODCAST
The Investment Memo is a podcast interview series where founders see their original investment memo for the first time and revisit the deal that started it all. The memo becomes the spine of the episode — sparking honest conversation about early conviction, risk, growth and the relationship that formed between founder and investor.

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Building Marketing for the AI Era | Profound, James Cadwallader
   • Building Marketing for the AI Era | Profou...