Natalie Coulter | Research Snapshot | The Tween Girl

Professor Natalie Coulter discusses her research into the social and cultural impacts of marketing to the Tween Girl, a demographic of consumer "in between" childhood and adulthood.

The Communications Studies program at York provides students with a comprehensive understanding of communication as a complex social process; we focus on traditional forms of mass communication — print, radio, film and television — while also examining the interactive telecommunications networks and computer systems that have introduced new media and new modes of communication.

The program bridges critical and applied approaches to the field. It encourages students to develop a critical understanding of the nature of communication and information, the social context and impacts of communication media and technology, the cultural and international contexts of media and communication systems, the political economy of media and communication, media and gender, media and development, and applied communication research and skills.

http://www.yorku.ca/laps/comn/