Understanding search engines like Google is top of mind for all SEO professionals, this is an opportunity for non-SEO professionals to deepen their understanding of search engine science. In this series, we will break major topics down into brief conversations leaving you, the viewer, more empowered.
This episode centers around programmatic SEO, how to adapt your web templates to provide more value to users and search engines. If your website has more than 2,000 pages, you need to know about programmatic SEO. While this just scratches the surface, future videos will be a deep dive into some of the important elements you can scale programmatically across your website.
Subscribe and stay tuned for more!
#seo #google #growthhacking
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Who is Brant Soler?
Brant Soler is an SEO expert that has been living and breathing SEO since Google started. Keeping on top of what is going on right now in search engine development is a snap when you know the steps taken to get here! I've made my career staying ahead of trends, for example, using long-form content written like a research report while other people were still stuffing keywords and hiding text on the page.
Connect with me:
Website: https://brantsoler.com/
LinkedIn: / brant-soler
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What's up with that intro?
SEO should make you feel happy, the entire purpose is to establish trust and transparency between you, search engines, and your growing fan base. Did you know SEO is more than your website? SEO is more than your marketing presence? SEO is an entire mindset, a methodology for understanding the delicate balance between humans and the machines we use to dispense knowledge back to us, entertain us, and guide our lives. I love SEO because my naturally technical nature enables me to break down highly technical data into bite-sized morsels drizzled with chocolate and covered with crushed hazelnuts.
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More about Programmatic SEO:
Programmatic SEO is a data-driven approach to search engine optimization that can help to save time and resources, improve the accuracy and effectiveness of SEO strategies, and drive organic traffic to a website. By using machine learning algorithms to analyze data, automating repetitive SEO tasks, using data to inform keyword research and content creation, and using analytics to monitor and adjust SEO strategies in real-time, website owners can optimize their websites for search engines and attract more organic traffic. The basic idea behind programmatic SEO is to use machine learning algorithms and artificial intelligence to analyze large amounts of data and identify patterns and trends that can be used to optimize a website for search engines.
There are several key benefits of programmatic SEO. First, it can help to save time and resources by automating certain aspects of the SEO process. For example, programmatic SEO can be used to automatically generate meta descriptions, optimize images, and identify and fix technical SEO issues. By automating these tasks, SEO professionals can focus their time and resources on higher-level strategic initiatives.
Second, programmatic SEO can help to improve the accuracy and effectiveness of SEO strategies by leveraging data and analytics. By analyzing data on user behavior, search engine algorithms, and keyword trends, programmatic SEO can help to identify opportunities for optimization and adjust strategies in real-time based on performance data.
Use machine learning algorithms to analyze large amounts of data. Machine learning algorithms can be used to analyze large amounts of data related to user behavior, website performance, and search engine rankings. This can help to identify patterns and trends that can be used to optimize a website for search engines.
Automate repetitive SEO tasks. Programmatic SEO can be used to automate certain aspects of the SEO process, such as generating meta descriptions, optimizing images, and identifying and fixing technical SEO issues. By automating these tasks, SEO professionals can focus their time and resources on higher-level strategic initiatives.
Use data to inform keyword research and content creation. Programmatic SEO can be used to analyze data on keyword trends, search engine algorithms, and user behavior to inform keyword research and content creation strategies. By creating content that is optimized for relevant keywords and that provides value to users, website owners can improve their search engine rankings and attract more organic traffic.
Use analytics to monitor and adjust SEO strategies in real-time. Programmatic SEO can be used to monitor website performance and adjust SEO strategies in real-time based on performance data. By analyzing data on user behavior, search engine rankings, and website performance, website owners can identify opportunities for optimization and adjust their strategies accordingly.
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