388. Uses & Gratification Theory I Elihu Katz and Jay Blumler I Theories of Media

Описание к видео 388. Uses & Gratification Theory I Elihu Katz and Jay Blumler I Theories of Media

Uses and Gratification Theory was propounded by American Communication Scientist Elihu Katz and U.S. born British Communication Scientist Jay Blumler in 1970. This theory explains how people use the media for their own need and get satisfied when their need are fulfilled. In this video all important aspects of Uses and Gratification Theory have been discussed in detail for the benefit of students.
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