Скачать или смотреть Stop Overpaying For Your Marketing l Brand New Podcast

Today's video is Gary's interview on the Brand New Podcast with Marisa Thalberg and Steven Wolfe Pereira. Gary emphasizes the importance of tailoring messages to different consumer segments, leveraging the unique advantages of social media for targeted and affordable advertising. He talks about his new book, "Day Trading Attention," which explores harnessing underpriced attention channels in the digital age. He also highlights the transition from traditional TV to mobile and streaming services, stressing the need for marketers to stay ahead of trends and adapt to the rapidly changing environment. The video also features a quick-fire "Cool or Cringe" segment where Gary shares his candid opinions on various marketing trends and practices. Enjoy!
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Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore.

VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, Vayner3, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands.

He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry. Gary serves on the board of MikMak, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
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