Want 670k+ YouTube Subs? The Petersens Dishes How They Did it!

Ellen Petersens Haygood is a member of The Petersens, a beloved country/folk music band based in the heart of Ozark mountain country. We consider Ellen a marketing genius for growing the band’s YouTube channel (over 670k Subscribers) and creating a sustainable paid membership for fans so her family can earn an income from their passion for music.

The Petersens is a family band composed of Ellen, her siblings, and her mom. They are passionate about American Root and folk music and regularly post live performances on YouTube. The Petersens’ love for music has grown into a lucrative business with multiple revenue streams, including YouTube, Live Gigs, and Patreon.

We caught up with Ellen, who runs the band’s marketing duties. Ellen was kind enough to share her business secrets and how the band achieved such a high engagement rate on social media.

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➡️GUEST LINKS
- Name: Ellen Haygood
- Website: https://petersenband.com/
- YouTube:    / thepetersens  

➡️➡️ RESOURCE LINKS:
- Free marketing courses & guides - https://jackpaxton.com/
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- Bio link builder that sells - https://hypage.com/
- Giveaway & contest builder - https://vyper.ai/
- Ad Marketing Agency - https://topgrowthmarketing.com/
- Audio Only Version - https://pod.co/blitz-growth

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Timestamps:
0:00 Intro
0:47 Guest Ellen Haygood
1:12 How did The Petersens band get started?
3:59 How long were you uploading stuff onto YouTube before picking up traction?
7:02 What sort of revenue streams did you guys set up?
10:17 Any specific learnings from managing these socials?
15:54 What makes your brand unique?
20:42 How do you collect emails at a live show?
22:05 How did you come up with your Patreon Tiers?
25:17 What is your primary way to acquire Patreon members?
28:55 Any Patreon tips for beginners?
33:56 Guest Links
34:21 Outro

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⭐About:
Hi, I'm Jack Paxton, and we are interviewing the world's top founders & creators to share their stories.
I've also done it myself, starting software companies & marketing agencies.
Since 2011 I've profitably spent over $200M on ads, marketing strategies, experiments and made a ton of mistakes, wins, and losses, which I'll be sharing!
Tune in for training, interviews, success stories, and more.

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#petersensband #meetthepetersens #ellenhaygood #podcast