Скачать или смотреть ByEllie: DIY Lip Balm to a Global Beauty Brand | The Unemployables Ep8

Ellie Carlisle sits down with us to share how a £2,000 lip balm experiment turned into one of the UK’s fastest-growing beauty brands, built almost entirely through storytelling and community.

What started as a personal struggle with acne, confidence and cracked lips became a solution-led brand now stocked in Sephora, backed by a fiercely loyal audience and tens of millions of social views. Ellie built ByEllie the hard way. Bootstrapped, solo, and entirely on her own terms.

She opens up about:
◼️ Losing confidence & the moment the first product was born
◼️ Ordering 20,000 lip balms that were wrong and fixing them by hand
◼️ Building a brand through TikTok, Instagram and YouTube
◼️ Why community always comes before polish
◼️ Personally calling customers, refunding orders and creating real moments
◼️ The pressure of fast growth, burnout and being “on” all the time
◼️ Going viral overnight and selling stock she didn’t even have
◼️ Getting into Sephora by emailing relentlessly until one person replied
◼️ Barcoding 60,000 products by hand with friends, family and takeaway fuel
◼️ The mistakes, the chaos and why she’d still do it all again