Spring lessons & How Jordon built her farmstand following in months

It's time for another live! This one will be a good one because it will be a "postmortem" of our Spring season. This is a common practice employed in the consulting world after a project wraps up to reflect on learnings.

@jordonsflowerfarm and I have been texting all season long about successes & mistakes, and we want to share it all with you in a live and allow you to ask questions! More importantly though, Jordon has been hard at work building her "retail" following this winter & spring. Here is what makes Jordon's spring season so impressive:

1) Jordon relocated her farm to a completely different town in Oklahoma, about 1 hour away from her last farm. It's a completely different local market and Jordon had to put in farm infrastructure and plants AGAIN.

2) "Buttercup" the farmstand was put on site in late 2023 but Jordon really started rebuilding her local following this year. Jordon's Facebook page is now close to 4k followers and all of them are REAL potential customers (versus other flower farmers)

3) In less than 6 months, Buttercup has exceeded sales expectations and outperformed the farmers market as a sales outlet.

We are going to dedicate about 50% of our time talking high level about spring lessons learned including how Jordon accelerated Buttercup's success and then spend the other 50% talking about lessons learned with spring flowers. Come with coffee ☕️ and a notebook 📗. This one will be full of data & insights 🤓!

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If you can't make it, we will have this in our Live Archives and it will be on the "Blooming Profits" podcast which you can find on Apple, Spotify, Amazon, etc.

About Jordon: Jordon is entering into year 2 of flower farming and going big! She lives in Oklahoma, sells both retail and wholesale, and flower farms as a side hustle. If you want to learn more, you can follow her on Instagram @Jordonsflowerfarm and watch this interview for more information where we discussed her year 1 plans!    • Interview: Jordon's Flower Farm Year ...