Uber VP of Marketing David Mogensen on marketing strategy and great creative | Modern Marketers

Uber VP of Marketing David Mogensen joins Google’s Joshua Spanier to discuss the balance of faith and science when it comes to media measurement and the importance of creative in driving growth. Get an inside look into how an innovative company like Uber thinks about positioning its multiple brands, making a great Super Bowl ad, and insights from David’s global work experience.

Modern Marketers is a podcast from Think with Google. Our host, Joshua Spanier, VP of marketing at Google Media Lab, speaks with game-changing marketers and founders about the innovative and inspirational campaigns that made them into the leaders they are today. Hear their stories as they discuss transformation, how they practice modern marketing with their teams, and the lessons they’ve learned along the way.

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0:00 Intro
00:39 About David
05:41 Addressing marketing industry changes
07:46 How to think about measurement
09:43 Driving short-term and long-term goals for the business
11:22 Making the most of influencer marketing
16:04 Unpacking Uber's brands
18:43 Regional nuances within a global company
23:20 Three cheers
25:25 Conclusion