Скачать или смотреть Jordan Winery Crushes Content Marketing with Their Video Strategy - Lisa Mattson

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Faced with new communication platforms, industry consolidation and decreased exposure due to fierce competition, Jordan re-energized its image while staying true to its roots with a video program. In this clip from Content Marketing World 2017, Lisa Mattson, Director of Marketing & Communication at Jordan Vineyard & Winery, shares what they've learned that led to video success.

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