Why Tipping Is Out of Control in the U.S.

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The nature of tipping has changed. Long gone are the days of spare change clinking into a tip jar. Now, customers must wrestle with the spinning iPad.

They have to choose how much they think the service is worth right in front of the person who just performed it. This is awkward, especially if you didn't have an experience worthy of anything extra. How did we get here? And what is the psychology behind it all?

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