Скачать или смотреть How to Organize Website Content: On Page Content Optimization

Learn how to organize website content with a clear, three-level priority framework that maps your page to hand luggage, cabin luggage, and checked luggage. Stephanie Walter explains why forcing a single, top-to-bottom column of sticky notes helps teams make real choices, not compromises, about what users must see first. Using a cooking recipe as a practical scenario, she shows how the hand-luggage tier puts the title, an appetising picture, ratings that trigger social proof, key categories, and a short summary right up front so people can quickly decide if the page is worth their time. The cabin-luggage tier holds helpful but less critical details like preparation time, cost, and leftover ingredients, which users can check later in the journey. The checked-luggage tier contains deeper supporting content, including reviews, related recipes to keep people exploring, and yes, ads, introduced progressively so they do not block decisions.

This talk turns prioritization into on page content optimization you can apply today. You will see how to organize and create your website content so every section supports decisions, how to prioritize website content when the team disagrees, and how setting website content priorities reduces debate by making trade-offs explicit. It also covers setting priorities for website content with data, not opinions: run interviews, short surveys, and card sorting, then rank content from top to bottom to match user needs. You will walk away with a website content model you can test, a content model example you can adapt, and an information content model example based on the recipe scenario. If you need guidance on how to build content model for website work in real projects, this session fits right into practical ux design workflows, and is useful for learners who follow resources like interaction design foundation. For those searching “Stephanie walter,” this is the same Stephanie Walter offering a simple, rational method that keeps teams aligned, respects user time, and turns website content optimization into a repeatable, evidence-based practice.

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