Скачать или смотреть Meta launches Threads as rival to Twitter

(6 Jul 2023)
FOR CLEAN VERSION SEE STORY NUMBER: 4443271
ASSOCIATED PRESS
New York - 6 July 2023
1. Threads app on phone
HEADLINE: META LAUNCHES THREADS AS RIVAL TO TWITTER
2. STILL of Meta's new app Threads
ANNOTATION: Threads, an app billed as the text version of Instagram, went live Wednesday night in more than 100 countries.

ASSOCIATED PRESS - NO ACCESS GERMANY
Berlin - 4 July 2023
3. STILL of the social media app 'Threads' displayed on the screen of a smartphone
ANNOTATION: Despite some early glitches, 30 million people signed up before noon on Thursday, Meta CEO Mark Zuckerberg said on Threads.

ASSOCIATED PRESS
London - 6 July 2023
4. Various of people using their smartphones
ANNOTATION: Threads arrive at a time when many are looking for an alternative to Twitter after Elon Musk bought the platform.

ASSOCIATED PRESS
New York - 6 July 2023
5. SOUNDBITE (English) Olivia Hamon, Threads User:
"It's similar to Twitter, but I like the fact that it's not Twitter, like how it's run from the Instagram account. It's just like a smart move on their part."

ASSOCIATED PRESS
London - 6 July 2023
6. SOUNDBITE (English) Javi de Andreas, Twitter user:
"I'll keep Twitter for a while and then if everyone moves over there (Threads) then I'll probably move. But not for now."

ASSOCIATED PRESS
New York - 6 July 2023
7. SOUNDBITE (English) Anusha Allamsetty, Twitter User:
"I don't think I would download Threads because I'm just not. I just like Twitter better. And I also feel like people have this thing with like you're a different personality on Twitter than you are on Instagram and sharing that kind of Twitter personality on Instagram sometimes not like, I don't know, people don't want to do it and I don't want to do that."

ASSOCIATED PRESS
Boston - 6 July 2023
8. SOUNDBITE (English) Mike Proulx , VP and research director at Forrester:
+SOUNDBITE PARTIALLY COVERED++
"This launch has to be called a success. Nothing less than that. And so the signal for me on whether or not Threads is here for the foreseeable future and will endure is the point in time in which Meta decides to monetize it. What's more important for the longevity of Threads is not only maintaining this momentum that Threads has at the moment, there's sort of a velocity behind it. Cannot continue to capture users attention, but even more so, will it be able to get repeat usage out of it once this peak curiosity factor runs out, is it going to be a one and done app for a number of users that have just signed up?"

ASSOCIATED PRESS
New York - 6 July 2023
9. STILL of the logo for Meta's new app Threads, right, and that of Twitter

ASSOCIATED PRESS
London - 6 July 2023
10. Various of people using their smartphones

ASSOCIATED PRESS
New York - 6 July 2023
11. Threads app on phone
STORYLINE:
Tens of millions of people have quickly signed up to Meta’s new app, Threads, as it aims to compete with Twitter.

It's a sign that users are looking for an alternative to the social media platform that's undergone a series of unpopular changes since Elon Musk bought it.

Meta said Thursday that 30 million people had registered for Threads in its first day.

There's plenty of excitement about the opportunity to make a fresh start on a new social media app.

There also have been glitches, annoyance about the lack of a chronological feed and gripes about missing features.

That raises the question of whether it could pose a meaningful challenge to Twitter. 





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