TBS Episode 1 - You Are Terrible at Spending Money on Video Production

On today's episode of The Brand Spaceship, Ryan and Producer Jared talk through how brands can efficiently spend their production budget.

Topics include:
-Optimizing for asset quantity
-A/B testing for content effectiveness
-Avoiding the "wrapping paper" trap
-Gaining the attention of the right audience

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0:00 Intro
0:54 Today’s Topics
1:04 Budget Allocation
2:30 Maximizing Asset Creation
4:37 The Blocks Method
6:20 Personalization and Customization
8:48 Marketing Budget and Audience Segmentation
10:22 The Changing Landscape of Advertising
11:39 Asset Customization
12:54 Outro