Скачать или смотреть I built a clothing brand at home with no experience. Here’s how. //Small business, embroidery

I built a clothing brand from my apartment with no prior experience. In this video, I share the full story—from failed businesses to 400+ orders on launch day—and my journey building a small business as a beginner in the U.S. apparel industry.

♡ Shop my embroidered apparel: [[https://overthinkerapparel.com/]
♡ This tool helps you save $1600 when starting a clothing brand!
https://elevate.store/OAlink/6
♡ Magnetic Embroidery Hoops
*The set we have is called Brother PR1 – 5.5″ Mighty Hoop Kit
*get FREE SHIPPING using our code: overthinker
https://hoopmaster.com/ref/Overthinker/

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I’m Kayla, founder of Overthinker Apparel, a U.S.-based embroidery clothing brand I started in 2021. Before launching my shop, I majored in psychology, worked full-time at a medical clinic, and struggled through multiple failed businesses. This video shares everything I learned on the way to running a full-time apparel business from home.

What’s inside this video:

Packing the biggest order I’ve ever received ($600)
The failed Amazon businesses that taught me hard lessons
How I used a Cricut and HTV to launch my first products
The breakthrough that took me from no sales to sold-out launches
Investing in embroidery machines and scaling my brand
Tips and insights for anyone starting a small business in the U.S.

If you’re thinking about starting a clothing brand, embroidery business, or home-based apparel shop, I hope my story gives you ideas, encouragement, and a realistic look at what it takes.

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♡ Official Website: [https://overthinkerapparel.com/]
♡ Instagram:   / overthinker_apparel  
♡ TikTok:   / overthinker_apparel  
♡ Business Inquiries: [[email protected]]
♡ Wholesale: https://overthinkerapparel.faire.com

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0:04 – Biggest order ever ($600) + 400+ orders in a week
1:11 – My background + failed Amazon businesses
2:11 – Learning skills (Procreate, Cricut, packaging)
3:19 – Launching Overthinker Apparel on Shopify
3:57 – Quitting my job + slow sales reality check
5:17 – Budget branding, packaging, and freebies
6:07 – Hitting rock bottom + almost giving up
7:21 – Small breakthroughs + first real momentum
8:43 – Upgrading from HTV to embroidery machines
9:35 – Outgrowing my apartment + reinvesting profits
10:03 – YouTube + social media growth (50k subs, 100k IG)
10:44 – Plot twist: engagement drop + lessons learned

Thanks for watching!

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Music:
Kanisan x Wishes and Dreams - morning moon
Provided by Lofi Records
Watch:
[   • Видео  ]
Download/Stream:
[https://fanlink.to/MistShadowsAndI]
Epidemic sound

Subscriber count: 56.2k

#smallbusinessjourney #clothingbrand #entreprenuerlife
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At Overthinker Apparel, we design embroidered sweatshirts and hand-tufted rugs to spread joy and positivity. Each piece is handmade in the U.S. with love, in collaboration with independent artists. We ship to the U.S., Canada, UK, and Australia—with free U.S. shipping on orders over $100.