Скачать или смотреть Imprint Events’ Matthew Humphreys talks photo booths and branding

Imprint Events are an event company specialising in high end photo booth and photo experiences for corporate events, trade shows, weddings and more.

They are also now moving into more event technology solutions, helping people increase their return on their investment for trade shows and exhibitions.

Matthew said: “We started as a traditional photo booth company about eight years ago and we rebranded after COVID. We then w split into a corporate and a wedding brand about two years ago so we could focus on different parts of the business for different activities.”

The idea of Imprint is to upscale an event to make it an experience for the people who attend and make memories.

Matthew added: “Experiential events are the way to go. Anything from using the latest AI features to transform people into spacemen, cowboys and anything you want to be through to using some of that technology just to make photos look better effectively in online retouching and background replacement.”

But Imprint are not just about giving people a great time at an event, they’re also about branding for the companies hosting them.

Matthew said: “So, we don't just do a photo booth, we do a lot of branding. You have a customised enclosure, we can brand on 360 platforms, all sorts of things. So that people can use it as a marketing tool as well.

“Especially on trade shows, people love the attraction of a photo.
“So you get people to your trade show, offer them a photo, while you’re chatting about the product, they fill in their name and address. You can even ask them some questions about would you wear this brand, do you like our new product and all that data is saved and useful for remarketing later on.”

To find out more about what Imprint Events has to offer and how it could be beneficial to you watch the full interview.