Open Targeting: The Big Facebook Ads Debate

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Is it possible to run Facebooks without any targeting?

To just use open targeting and let Meta work it out for you?

There are a lot of open targeting advocates when it comes to Facebook ads now...

And there are times when we'll use open targeting in our Facebook ad campaigns...

But you don't want to use open targeting exclusively.

In this video I explain when you do and don't want to use open targeting.

#facebookads #facebookadstargeting

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