Скачать или смотреть The Balance ep. 25 | Why Does Inbound Fail?

Getting buy-in, not bad content, continues to be the biggest problem in the world of digital marketing today. Think about it: When there is buy-in to get the proper people and resources, great content naturally follows. But when the whole lacks vision, then the quality of work diminishes, and we hear things like, "Inbound/Content Marketing doesn't work." In this episode of #TheBalance, which is Part 2 of the Inbound Conference in Boston, I discuss this while we look at some of the behind the scenes of the event.

In 2001 and fresh out of college, Marcus Sheridan stumbled across his first business with two friends and began installing swimming pools out of the back of a beat-up pickup truck. Nine years later, and with the help of incredible innovations through inbound and content marketing, Sheridan’s company overcame the collapse of the housing market and became one of the largest pool installers in the US and currently has the most visited swimming pool web site in the world—www.RiverPoolsandSpas.com.

With such success, in late 2009, Sheridan started his sales, marketing, and personal development blog—The Sales Lion, and has since grown The Sales Lion brand to be synonymous with inbound and content marketing excellence while being featured in multiple industry publications, including the New York Times where he was referred to as a “web marketing guru.”

Today, when Sheridan is giving riveting and passion-filled keynotes around the globe or consulting with businesses and brands, he generally finds himself on an adventure with his wife and 4 children.

Find Marcus:
TheSalesLion: https://www.thesaleslion.com
Facebook:   / marcus.sheridan  
Twitter:   / thesaleslion  
Instagram:   / marcussheridan1  
Snapchat: @Marcussheridan1