Sofiya Khan • REALFOODS: SIP & LEARN • 2023 Icon FCF Scholarship Award Winner • RMIT, Australia

Sofiya Khan • REALFOODS: SIP & LEARN • 2023 Icon FCF Scholarship Award Winner • RMIT, Australia

https://theprtrust.org/2023/12/14/icon_age...

Sofiya Khan won for her “Realfoods: Sip & Learn” campaign, which proposes a partnership with Realfoods, a volunteer-run, social enterprise café on RMIT campus. The proposed “Sustainability Mastery Series” would offer workshops in environmental responsibility, leading to a RMIT Sustainability Credential. The campaign also aims to increase sales of the café’s ethically-sourced, fair-trade products by 30% over six months.
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The Icon Agency FCF Scholarship is focused around a yearly theme addressing PR strategies for sustainability, with the 2023 theme focusing on “Social Responsibility to the Environment in Australia.” Students are tasked with designing an inventive communications campaign that raises awareness of these challenges while considering how to do so using low-cost and limited means.
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// About Icon Agency
Icon is a diverse team of over 80 people with a common purpose. We work across creative, digital, web, content, PR and communications to deliver positive outcomes and change behaviours. Founded in 2002, our model is adapted to the disruptive forces reshaping modern marketing and communications: the declining influence of paid media; direct-to-consumer brand marketing; the rise of ecommerce; and the experience economy. Icon is a 100% Australian-owned and based SME. Our revenue remains within Australia to support local jobs and innovation. Learn more at https://iconagency.com.au.
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// ABOUT THE FCF
The Future Communicators Foundation (FCF) provides aspiring young professionals with scholarships, learning opportunities, and outreach programs that foster communication skills around climate science, social justice, and sustainability. The FCF is an initiative of The PR Trust, a 501(c)(6) non-profit organisation that provides knowledge and networking opportunities, student scholarships and awards programs that elevate and empower aspiring professionals and young leaders in communications. Learn more at: http://futurecomms.org | http://theprtrust.org