Скачать или смотреть Más+ by Messi Presents 'The 1v1 World Crown'

Football icon Lionel Messi launches ‘The 1v1 World Crown’ - a global 1v1 football tournament that marks the cultural debut of his new performance hydration brand, Más+ by Messi.

The experiential campaign is a global call-to-compete in a 1v1 football tournament backed by the GOAT himself, Messi. Kicking off in August, ‘The 1v1 World Crown’ will activate live qualifiers in Los Angeles on 2nd August, followed by Toronto on 16th, London on the 23rd, Dublin on the 6th September and culminating in a final in Miami on 19th September. At each event, self proclaimed local ‘ballers’ can sign up for a shot at global recognition, with the final judged by Messi himself.

‘The 1v1 World Crown’ is the first global campaign for Más+ by Messi and a bold step away from traditional product endorsement. At the centre of the campaign is a hero social film featuring Messi not as just an endorser, but as the gatekeeper of a new world where the next generation of greatness can rise through 1v1.

The campaign was teased earlier this week when shots of Messi carrying a mysterious gold box around Miami were seeded to influencers - an idea created by global challenger network VCCP.