NEON16 x RedBull USA - Miami Big Race Week 2023

We partnered with @RedBullUSA as the cultural throughline between the brand and the hottest artists for the big F1 Miami GP week 🔥🏁

We kicked off on Thursday with the ultimate driving experience where artists drove F4 cars around a professional track. At night, we hosted a special edition of our Celebrity E-Sport Tournament, this time with racing simulators where we gathered 20 A-Level artists who raced in a fierce head-to-head competition 🏎️.

On Saturday we hopped on a 50-seater bus and took @itsyoungmiko, ‪@MarioRuiz‬, ‪@StefRoitman‬, ‪@MauyRickyOficial‬, ‪@el_mindo‬, ‪@JOELDELEON‬ ‪@calebcalloway5768‬ to the Hard Rock Stadium to watch the qualifiers at the RedBull Energy Station. Later that night, we invited our special guests to an intimate encounter with ‪@ChecoPerez‬ at "Casa de Checo".

RACE DAY we celebrated RedBull's #1 and #2 pole position on the grid with ‪@tainy‬, ‪@lexborrero3683‬ , ‪@Arcangel‬, ‪@itsyoungmiko‬, Ricky Montaner, Stef Roitman, El Mindo, Mario Ruiz, ‪@LelePons‬, ‪@Guaynaa_‬ and said hi to 2x Super Bowl Champion and NFL MVP, Patrick Mahomes 🐐.

Who's ready for next year? #Neon16RaceWeek🏁

Fear Nothing, Impact Everything🔥
@NEON16