Mahindra Thar Owner Stories - Ft. Designer Vrishali Kekre Deshmukh | 2021 | evo India

In part 4 of our Mahindra Thar Early Adopters series we catch up with Vrishali Kekre Deshmukh, Design Director at Therefore Design. She first caught the Mahindra Thar bug when she went to the Mahindra Adventure Academy on a team outing while working on the design of evo India magazine. After moving to a smaller city post the pandemic she felt it was the right time to live her dreams and buy a Thar, which could also be used over the bad roads leading to her farm.

Can the Thar be used as a daily driver? Vrishali says yes! She says that driving in the city is easy, especially since the rest of the traffic gives her a very wide berth. And she loves the details of the Thar, like the easter eggs, which appeals to her design sensibilities.

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