Скачать или смотреть Should you exclude brand keywords from DSA campaigns?

Debating whether to exclude Brand terms from your Dynamic Search Ad (DSA) group? Here's my take:

Exclude Brand if you have a separate Brand campaign already. DSAs should be for new traffic, not duplicating Brand efforts.

If you don't have a Brand campaign, decide if you want DSAs to capture Brand terms, or create a separate Brand campaign.

Personally, I think separate is best: Brand and Non-Brand traffic behave differently, and splitting them allows for tailored budgets and bidding.

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