Скачать или смотреть HireMeExpress Module 2: Building Professional Connections

I can’t emphasize enough the importance of building a professional network, particularly in expat hubs like Switzerland, as a job search strategy. Focusing on the other person’s needs is essential when building meaningful connections. Approach your interactions with genuine curiosity: discover what they value, what they need, and how you can support them. Offer your help without expecting anything in return. This generosity creates a strong foundation for trust.
If your relationship feels natural and aligned—sharing similar values or an easy rapport—you may consider gently asking for a favor. For example, you might ask them to introduce you to three people in their network at the end of a lunch meeting. Keep the process simple for them: request their LinkedIn profiles so you can handle the follow-up. This way, you avoid placing extra effort on their shoulders.

Another valuable networking tool is the expert interview, a method I’ve explored extensively through my Red Couch Talk series. These interviews aim to amplify the voices of professionals, expats, and global nomads in global mobility. Beyond offering exposure, the Red Couch Talk serves as a warm invitation to people I don’t yet know. The series has enabled me to foster relationships through introductions, often with the encouragement of others saying, "Why don’t you talk to Angie and join her on the couch?"

The key to a successful expert interview is offering something of value to the other person. Many busy professionals, entrepreneurs, and experts face challenges with time or visibility. You can help by providing social media exposure, paying for consulting services, or connecting them with valuable contacts. I summarize these needs as the "Three Fs":

Fame: Helping them gain recognition and expand their reach.
Fortune: Offering monetary compensation for their expertise.
Friends: Building or expanding their personal and professional networks.

Understanding what someone truly needs requires sensitivity. Fame, fortune, and friends are deeply personal, so tread carefully and carefully tailor your approach.

Finally, cultivating habits around networking is essential. Consider building a routine of scheduling lunches or reconnecting with individuals you’ve lost touch with. In Switzerland, people often plan four to eight weeks, so ensure your calendar reflects that timeframe.

In upcoming modules, we’ll explore integrating offline methods into networking and building a compelling personal voice. For now, reflect on how you can create opportunities for meaningful interactions and set a plan to meet new or familiar contacts over lunch. Enjoy the journey!

Basic Etiquette on LinkedIn
Usually, you do not connect with anyone on LinkedIn unless they have permitted you to do so. Most people on LinkedIn allow you to follow them by pressing the follow button. If you can’t see a follow button, go to MORE and follow there.

Third-Level Contacts
Under the free LinkedIn account, you won’t be able to reach out to a third-level contact.

Second-Level Contacts
Follow them first. Then, get an introduction through a mutually trusted connection and build trust over an extended period. Click on their link so they see you are interested in what they do. Find out more about their skills and expertise. Endorse them for one skill. If they thank you, ask them if you can connect with them.

First-Level Contacts
With your first-level contacts, you might not remember how you know them or where you met them unless you have an elephant brain. Get back into a conversation with them by congratulating them on an achievement, a birthday or commending them on a new education. Sometimes, it feels strange when you haven’t spoken to someone in a long time, but you can be genuine about exchanging thoughts and ideas. Maybe remind them of a fun moment you had together. Invite them to meet you when they are in your location.

Challenge: Conduct a Pilot “Expert Interview”
Identify a professional within a target company and request an informational interview. Prepare by researching the company's background, recent developments, and industry challenges. During the interview, ask about their experiences, company challenges, and insights into the corporate culture. Use this information to tailor your application and demonstrate a deep understanding of the company’s needs.