Скачать или смотреть Create the custom html tag in google tag manager

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creating a custom html tag in google tag manager (gtm) allows users to implement custom scripts without directly modifying website code. this feature is particularly useful for adding tracking codes, marketing pixels, or other scripts that enhance site functionality. to create a custom html tag, users start by navigating to the "tags" section in gtm and selecting "new." they then choose the "custom html" tag type, where they can paste their html or javascript code. it’s essential to configure triggers to determine when the tag should fire, such as on page load or specific events. after setting up the tag and its triggers, users can preview and test to ensure it functions as intended. once verified, the changes can be published. this approach simplifies script management and allows for quick adjustments without needing technical expertise or direct access to the website's codebase.
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