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How to Create a Supplemental Feed in Google Merchant Center

In this video, we show you exactly how to create a supplemental feed in Google Merchant Center to enhance and override your existing product data. We examine the process of connecting additional data sources to provide missing attributes or update specific information without modifying your primary feed.

Mastering the use of supplemental feeds improves project quality by allowing for rapid, bulk adjustments to product information for seasonal promotions or data enrichment. By utilizing these secondary data layers, we ensure that your product catalog remains accurate, compliant, and optimized for maximum performance across all retail surfaces.

Technical Specs:
Software: Google Merchant Center; Feature: Data Feeds & Attributes.

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