Скачать или смотреть Staying Ahead of the Next Big Thing in Higher Ed Marketing

There’s always going to be a “next big thing” in higher ed marketing.
The important thing to remember is it’s not so much what that next big thing is that matters, it’s how you use it.
John Drevs, Associate Vice President of Digital Marketing and Communications at Loyola University Chicago, provides insights on how to keep ahead of the next big thing in this episode. Plus, he explains the ideal way to approach content marketing.
Join us as we discuss:
Why marketing principles are fundamental to leveraging the next big thing
Lessons from some of the next big things from the past
Where content marketing is headed in higher ed
Resources for keeping up with the next big thing
Resources mentioned during the podcast:
Building a Storybrand
Contact John: [email protected]
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