Geofencing - Construction

Hi John Flynn with top lay advertising and today we're going to talk about Geofencing and construction companies. There are many construction large construction companies that are storm chasers. And basically what happens is that when a storm hits an area .They sent down a hundred people to help people fix issues regarding their home. A lot of these companies are roofers. So the old
standard would be is that they would go down and hit an area where the storm caused a lot of damage do a lot of business and then send employees out to knock on doors and see who else needed help in that neighborhood or other neighborhoods. So this sounds pretty archaic and we've worked with construction companies who are doing this and helping them kind of modernize their model and. B.asically what we do is that. We send rich media ads right before the storm hits two areas and they include references or testimonials from people with you know giving the company a positive review. You know obviously one of the chief factors that people use you know in selecting construction companies is referrals. Because sometimes there's a lot of trust issues the other issue price so they offer free estimates. If they go to the website and then other incentives so this lays the groundwork that the company is recognized when they go down to the area and it causes an easier transition to business and then
in a sense of prospecting we use a different media or video ad to reach out to different zip codes and areas that have been hit
by the storm again stressing new testimonials in that particular area along with price estimates and other track records of completion. So these tackle the three main fears that people have even though they're in a situation that they have to have work and maintenance done and brings these construction companies as a step ahead and then the formula is in place. So when other events happen, we are ready to implement the program fairly quickly. So
that's how, we're helping large construction companies in one aspect of their business and we obviously can help you do the same if there any questions.
Please let us know if John Flynn with
Copy over time.

Copley Advertising helps companies use mobile Geofencing to grow their business. We help clients use Geofencing, retargeting, reporting, creative A/B testing, optimization, day parting, drilling down to behaviour and demographic qualifiers and other aspects of Geofencing. Mobile Geofencing allows companies to reach their demographic in a set location and time. Then retarget and continue delivery their message after they leave the geofence.

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