CONSULTING COMMUNICATION SKILLS - Difference between Process and Content (how consultants talk)

In training programs for young consultants, lots of focus is put on effective and professional communication. Young consultants regularly get feedback on how they presented a certain argument or idea in internal discussions or in client meetings. The feedback is often much more focused on the "how" than the "what" of the communication. In this video, I discuss the difference between process- and content-orientation in communication and why one is usually superior over the other. This topic, together with the broader concept of top-down communication, is taught by many large consulting firms such as BCG or Bain. These concepts are highly relevant to MBB consulting - if you want to become an MBB consultant, watch this video.

This is the book I talk about - part of the training program of many large consulting firms (Amazon Bestseller):

The Pyramid Principle: Logic in Writing and Thinking - Barbara Minto
English version* - https://amzn.to/3a4OqMI
German version* - https://amzn.to/3aucmcE

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The Hard Thing About Hard Things - Ben Horrowitz
https://amzn.to/3aYseE8
Extreme Ownership: How US Navy Seals Lead and Win - Jocko Willink
https://amzn.to/3d32sAE
The McKinsey Way - Ethan Rasiel
https://amzn.to/38SQarl
Influence: The Psychology of Persuasion - Robert Cialdini
https://amzn.to/2wUI4Bd
Incerto: Fooled by Randomness, The Black Swan etc. - Nassim Taleb
https://amzn.to/38UhKUZ
How a Diet can be a Game Changer in Life - Marie Mirrlees
https://amzn.to/2MUyfIh

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All views expressed on this channel are private opinions of this channel's creator Heinrich. This is NOT an official channel of any consulting firm.

All views expressed on this channel are private opinions of this channel's creator Heinrich. This is NOT an official channel of any consulting firm.