What Is Brand Hierarchy? (5 Types, Structures & Examples)

Learn what brand hierarchy vs brand architecture including branded house, house of brands, endorsed brand examples and more.

First you’ll learn what brand hierarchy is and why it’s so important for brand portfolio structure.

Next you’ll learn the difference between brand hierarchy vs brand architecture and how umbrella branding provides structure.

Next, we’ll explore 5 brand hierarchy examples and types including Monolithic brands, endorsed brands, branded house, house of brands and hybrid brands.

Then we’ll explore the different levels of brand hierarchy including the corporate brand, also known as a master brand, family brands, individual brands and product brands.

You’ll then learn about the advantages of brand hierarchy before you discover how to manage brand hierarchy.

0:00 What Is Brand Hierarchy? (5 Types, Structures & Examples)
0:59 What Is Brand Hierarchy?
1:52 Why Is Brand Hierarchy Important?
2:24 Brand Hierarchy vs Brand Architecture
3:04 5 Brand Hierarchy Examples, Types & Structures
3:51 #1. Monolithic Brand Hierarchy
4:28 #2. Endorsed Brand Hierarchy
5:12 #3. Branded House Brand Hierarchy
5:43 #4. House Of Brands Brand Hierarchy
6:31 #5. Hybrid Brand Hierarchy
7:14 Brand Portfolio vs Product Portfolio
7:51 What Are The Levels Of Brand Hierarchy?
8:01 Corporate Brand
8:18 Family Brand
8:37 Individual Brand
8:59 Product Brand
9:21 What Are The Advantages Of Brand Hierarchy?
9:29 Brand Differentiation
9:47 Brand Equity
10:09 Efficient Brand Management
10:21 Product Development
10:37 Consistency
11:00 How To Manage Brand Hierarchy?
11:16 #1. Define Your Brand Strategy
11:34 #2. Define Your Brand Positioning Strategy
11:52 #3. Define Your Brand Architecture
12:11 #4. Create A Roadmap For Product Development
12:27 #5. Monitor And Evaluate

#brandhierarchy #brandportfolio #brandarchitecture #productportfolio #brandstrategy


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