The mastermind behind Coca-Cola's most popular ad dies

Описание к видео The mastermind behind Coca-Cola's most popular ad dies

The creative mind behind one of the most popular television ad campaigns passed away last week. Ad man Bill Backer died at the age of 89. He gained success in the ad world by drawing up campaigns for Campbell Soup and Miller Lite, but it was his memorable campaign for Coca-Cola that produced a global wave of popularity. Anthony Mason reports.

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