Скачать или смотреть Brands, Illuminated with Bitro – Season 1 Launch Trailer

Brand sign illumination is so much more than lighting alone. It’s a collaboration among a group of experts to bring a brand’s vision from 2D drawings into physical space. Delivering a brand experience as intended is no easy task and if you look around, the results often fall short. Why?

Launching June 9, Brands, Illuminated with Bitro is a new podcast series exploring what it really takes to translate a brand’s identity into signage, wayfinding, and the built environment. Season 1 features insights from Steve Harroun of Harroun Design, Jemma Radick of Studio SC, Julie Maggos of IA Interior Architects, Tim Slough of Magna Sign International, and Vivien Lin of BrandActive, leaders who shape the branded spaces we move through every day.

Tune in as we unpack how collaboration, precision, and great design bring brands to life.