How to Create and Customize Bubble maps in Google Data Studio or Looker |

Google Maps in Data Studio are highly customizable and integrate with any data source that contains valid geo fields.
And most importantly People like map visualizations because they are easy to grasp, visually appealing, and entertaining.
Maps are widely used to highlight particular regions that are notably or specifically different from others regions, as well as it helps to demonstrate trends over numerous locations in a single piece of visualization.

And you should think and ask either yourself or you can ask me What is a Bubble Map ?
So let me tell you Bubble Map consists of dots displayed over a map with the size of the circle being proportional to its value in the dataset.

This simply means each circle on a Bubble Map are plotted based on its geo coordinates, which is known as latitude and longitude. The size of the dot represents the value of the chosen metrics; The higher the value, the bigger the circle is, and vice versa.

So the next question should be in your mind that How Bubble Map Works?
Bubble Map, or in general Google Maps chart, allows us to visualize location data in Google Maps and Based on Data Studio Documentation, each Google Maps chart consists of 2 layers:

background layer: displays Google Map interface
data layer: displays data as bubbles or filled areas, depending on the configuration.

In Data Studio, we have the luxury of controlling the presentation and appearance of the map charts, such as the color theme of the base map, size and color of the bubbles, and many more!

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