The Future of Travel Credit Cards: Interview with Anthony Merola from Citi Branded Cards

In this episode of Mintel Little Conversation, host Andrew Davidson sits down with Anthony Merola, Head of Proprietary Products for Citi Branded Cards, to discuss Citi's vision for its credit card products and the rise of travel credit cards. Listen to find out more about the importance of customer feedback in driving product innovation and how financial powerhouses navigate the increasingly competitive landscape of the credit card industry.

Download Comperemedia's FREE 2025 Financial Services Marketing Trends to hear our predictions on the future of the industry at welcome.comperemedia.com.

Host: Andrew Davidson, SVP, Chief Insights Officer, Comperemedia.
Guest: Anthony Merola, Head of Proprietary Products for Citi Branded Cards.

Timestamps:
00:00 Introduction to Citi and the travel credit card landscape
02:57 Citi's vision and how it relates to product development
07:17 What gave rise to travel credit cards
09:49 Brand cards refresh - how did it go
12:07 The branding of Citi Strata Premier
21:40: Impact of inflation on consumer spending
23:30 Looking ahead: Innovations and customer engagement