VITALE BRAMANI. The

A presentation by Luca Cottini (PhD)
* The 1912 opening of the Grande Albergo Campo dei Fiori and the birth of Alpine tourism
* A brief history of Alpinism: from Petrarch (1336) to De Saussure (1786), from 19th century explorers to the Olympics of Chamonix (1924)
* Vitale Bramani's youth in Milan and his mountaineering apprenticeship
* From war to fashion and sports. The transformation of Alpinism in the 1930s
* The opening of Bramani's shop in Milan (ViBram) and the tragedy of Punta Rasica (1935)
* The partnership with Pirelli and the creation of the Carrarmato sole (1937)
* The growth of Vibram. From WWII to the K2 expedition, from Milan to Albizzate
* The legacy of Vitale Bramani. Vibram's new models (FiveFingers, Furoshiki, Arctic Grip)
* Design and functionality. The Vibram philosophy today

#italianinnovators #vibram #outdoors #outdoor #mountaineering #alpinism #trekking #fivefingers #sports #fashion #mountains #alps

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