Скачать или смотреть Marketing Mindshare - Measuring Brand Impact (PART 1)

In their latest discussion, Erin Kapczynski and Meredyth Jensen from The Eight Agency dive into essential strategies for modern marketing. Here are the highlights:

1. Integrating Brand and Performance Marketing:
Erin and Meredyth stress the importance of merging brand building with performance marketing. They argue that a balanced approach, allocating resources effectively between long-term brand development and short-term demand generation, is crucial for sustained growth.

2. The Power of Brand Investment:
They emphasize that investing in your brand is not just a luxury but a necessity. Companies should review their budgets and consider shifting some focus from performance marketing to brand-building activities for better overall results.

3. Building Strong CFO Relationships:
Successful marketing often hinges on strong collaboration with CFOs and financial teams. Erin and Meredyth highlight the benefits of these relationships in strategic planning and budgeting, ensuring marketing investments are both effective and aligned with business goals.

4. Innovative Storytelling:
Drawing from a recent award-winning campaign by Siemens, they discuss the impact of creative and emotional brand storytelling. For example, Siemens turned MRI machine experiences into engaging stories for children, demonstrating the power of thoughtful and inventive marketing.

For business owners, this conversation offers invaluable lessons on balancing marketing efforts, enhancing brand investment, and fostering strategic financial partnerships. Tune in to gain actionable insights that could transform your marketing strategy!

#marketingstrategy #brandbuilding #performancemarketing #businessgrowth #innovation #CFOPartnership #kontrolmedia #TheEightAgency