Controversial campaign: Nike Dream Crazy case study - award winning marketing campaign

Controversial campaign from Nike. They took a stand. It worked out in their favor.
"Don't ask if your dreams are crazy. Ask if they're crazy enough."
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Nike took a stand with this two-minute film featuring the message, "Believe in something, even if it means sacrificing everything".

The move dropped Nike into the center of a cultural storm, but ultimately changed the marketing conversation and helped NIke win several major advertising industry awards.

The overall "Dream Crazy" effort, which highlights how athletes have made their unbelievable aspirations a reality through hard work and perseverance, was part of the brand’s 30th anniversary celebration of the "Just Do It" tagline.

TOP AWARDS
• Cannes Lions 2019: Grand Prix Outdoor + Grand Prix Entertainment For Sport.
• D&AD 2019: Black Pencil.
• One Show 2019: Best Of Show, Creative Effectiveness Grand Prix, Integrated Grand Prix, Print & Outdoor Grand Prix, Social Media Grand Prix.

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