Скачать или смотреть AUB Consulting Case: Pricing Strategy for a New AI and Data Science Certificate

AUB Consulting Case: Pricing Strategy for a New AI and Data Science Certificate | Value-Based Pricing Framework
This case focuses on Pricing Strategy, one of the most technical and data-driven frameworks in consulting interviews. The scenario centers on AUB launching a new AI and Data Science Certificate targeted at working professionals across the MENA region. The objective is to determine the optimal price point that maximizes profitability while remaining attractive to a high-value audience. The analysis begins with Cost-Plus Pricing, ensuring that fixed and variable delivery costs are covered. The next lens is Competitive Pricing, benchmarking regional universities and private training providers offering similar technical programs. The final and most important approach is Value-Based Pricing, which estimates how much customers are willing to pay based on career advancement potential and perceived return on investment. The episode explains how consultants triangulate across these three methods to identify a justified and defensible price. It also highlights the importance of gathering data on competitor pricing, instructional costs, and target customer income levels. The case concludes with the insight that value-based pricing is typically the strongest strategy for high-impact professional programs. This framework is essential for students preparing for pricing and growth cases.

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