Скачать или смотреть 340 Farm Marketing School Success Story: Patty from Lonely Lane Farms

How do you scale a meat business without losing your family, your sanity, or your values?

In this week’s episode, I sit down with Farm Marketing School member Patty Kloft of Lonely Lane Farms (Oregon) to unpack what it really looks like to grow a multi-generation farm into a thriving direct-to-consumer and retail meat business.

Patty’s journey is one of thoughtful evolution — from a primarily wholesale operation to a robust brand offering 200+ value-added meat products, complete with a USDA-certified processing facility and consistent marketing systems that actually support growth.

This conversation is packed with real-world insights for meat producers and farmers who want to scale without doing all the things.

💡 What You’ll Learn in This Episode

Scaling a multi-channel farm business
How Lonely Lane grew from farm → processor → retailer, now serving 12–15 clients through their in-house USDA facility.

Managing 200+ products with strategy (and intuition)
Patty’s practical approach to product organization, inventory, and seasonal promotions.

Marketing grass-fed & allergen-friendly meats
The messaging and storytelling tactics that attract high-intent, health-conscious customers.

Email + social systems that sell
Why Patty’s weekly storytelling emails are a cornerstone of customer retention — and how she uses Local Line and social media to simplify sales.

Lessons from 25 years in business
From Oktoberfest sausage sales to community PR wins, Patty shares what actually keeps customers loyal over the long haul.

Patty’s story is proof that great marketing isn’t about doing everything — it’s about doing the right things consistently.

🎧 Listen now to hear how Patty is building the “Lonely Lane Difference” — one customer relationship at a time.

👩‍🌾 Meet Our Guest: Patty Kloft

Patty Kloft is the co-owner of Lonely Lane Farms in Mount Angel, Oregon. Alongside her husband Mike, she runs a multi-generation family farm raising grass-fed and grass-finished beef and goat, while partnering with other farms to produce grass-fed lamb and heritage pork.

With a background in accounting, Patty oversees Lonely Lane’s USDA-inspected processing facility, managing production, scheduling, sales, and team operations. Under her leadership, the farm has grown into a trusted regional brand known for fresh meats, sausages, smoked products, deli meats, and allergen-friendly recipes made with clean, simple ingredients.

🔗 Learn more: https://www.LonelyLaneFarms.com

🎧 Podcast Sponsors

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👉 Sign up through my affiliate link: https://www.localline.co/partners/my-...

🎓 Want to build a better marketing system for your farm?
Check out Farm Marketing School — a step-by-step membership that helps you build your farm's marketing foundation one asset at a time:
🛠️ Promotion calendar
🧰 Google Business Profile setup
📧 High-converting email templates
🗣️ Customer testimonials strategy
📈 Funnel audits
💬 Monthly coaching calls
Join here: 👉 https://www.mydigitalfarmer.com/fms (Cancel anytime!)

📬 Helpful Links & Resources:
📨 Looking for an email provider? I recommend Kit.com (formerly ConvertKit). It’s what I personally use to manage my email list. Why?
✔️ It’s easy to use—even for beginners
✔️ It integrates seamlessly with most e-commerce tools
✔️ It helps you design automations and email funnels that build trust and drive sales
✔️ The platform is constantly improving—and it's built with creators and small businesses in mind
🔗 Use my affiliate link to check it out and sign up:
👉 https://partners.convertkit.com/lmv35...
💌 Get my FREE 3-Month Farm Marketing Crash Course - https://www.mydigitalfarmer.com/subsc...

🎙 Subscribe to the My Digital Farmer Podcast - https://podcasts.apple.com/us/podcast...

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