Скачать или смотреть 1 - Julia Linehan - After Dinner Chats, Ripped Off Less: Ad Fraud, People, and Party Tricks

1 - Julia Linehan - After Dinner Chats, Ripped Off Less: Ad Fraud, People, and Party Tricks

Welcome to After Dinner Chats, where host James Welch sits down with Julia Linehan, the powerhouse founder and CEO of the ad tech specialist PR agency, The Digital Voice. They dive into the "Ripped Off Less" theme, discussing everything from protecting the industry's talent pool to fighting ad fraud and championing transparency. This is a must-listen for anyone who believes in protecting the people who make our industry tick.

Interview Guide

This chat follows our After Dinner Chats series one “Ripped Off Less" format, where we find out what makes the industry's brightest tick. Here’s what we covered:

News That Caught Our Eye: Julia skipped the obvious Google news to highlight a concerning Adweek article: despite industry revenue rising, wages have remained flat. She passionately argued that companies must stop cutting people first and instead invest in their "lifeblood", making the industry more appealing to new talent.

How to Get Ripped Off Less: Julia helps people get ripped off less in two ways. Firstly, through her work as a founding advisor for the UK Stop Ad Fraud Coalition (UKSAFC), pushing initiatives like "Know Your Customer" to reduce ad fraud. Secondly, her agency, The Digital Voice, is a "massively outputs driven agency", ensuring clients see tangible, transparent deliverables for their investment rather than paying big retainers for little return.

The High Five: A quick-fire round to get to know them better:

Hero: Chris Pettit from Reving. She admires his company's mission to ensure funding flows and prevent businesses from going under due to late payments.

Best Decision: Starting up The Digital Voice, and stopping drinking.

Worst Decision: Partying too much from 1992-95 at university, which she "kind of regret[s] now".

Funniest Moment: While hosting a panel, she got the entire audience of 200 people to shout out the phrase that gives them "the ick". The winner? "We are thrilled".

One More Person: Antonia Faulkner from Samsung Electronics. Julia recommends her as the most senior female in Samsung Media Services, who has navigated the company's "constant slate of flux" while helping to grow the team from 50 to 250 people.

Sponsored by @jobsinadtech

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