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Today on Hey Karish, meet my friend and “bidhu” Rohit Bharati!

Rohit, aka “Vivid Bharati”, is one of Dubai’s best known content creators. Rohit and his wife, Mahak, together run “@tiddingofficial” on Instagram along with a social media agency too.

He’s been a writer for radio for years in India and in the UAE. But since the evolution of social media to its current amount of tangible revenue generation, several content creators have come into their own, quitting their jobs and launching themselves into the space of financial independence through Instagram, TikTok, Facebook and YouTube.

Rohit talks to me about about Tidding's business style, his efforts to maintain work life balance, and his love for Bollywood and radio.

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00:00 - Teaser
00:37 - Episode begins
02:46 - Rohit's backstory
06:41 - Rohit's Career history
07:58 - Rohit's transition from radio to social media
11:13 - Factors to consider before leaving a JOB
14:21 - At what moment did Rohit decide to exit radio industry?
16:24 - Rohit's family background
17:20 - Rohit's content creation approach pre & post-marriage
22:09 - ‘Bollywood love’ of Rohit
26:32 - Rohit's challenges
32:26 - How Rohit meet his wife?
35:41 - Rohit's future plans
38:56 - Besides content creation, what Other Plans does Rohit Have?
40:33 - 3 changes for Rohit after settling in the UAE
42:39 - 3 changes for Karishma after settling in the UAE
45:35 - Rohit's bond with his mother
47:30 - Playing “Honest Reviews” game
52:19 - Quiz about SRK
55:11 - Thank You & Wrap Up!