Take Your Newsletter To The Next Level!

Newsletters aren’t exactly new; but they are still very effective tool for marketers. / Next video: "How to increase engagement and get more followers on Twitter?"    • How to increase engagement and get mo...  

And there are some very good reasons why the humble newsletter continues to be a key staple in e-mail marketing today.


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#Brand24 #emailmarketing #newsletters

#ChiaExplains how newsletters have evolved with tech and the top reasons to start a newsletter for your business!

00:00 Intro
00:23 Newsletter technology: From print to e-mail
01:41 News and literary pioneer Rebecca West on ‘communities’ and news + why newsletters are so beneficial to businesses and organizations
02:23 Top reasons to start a newsletter
02:31 Reason 1: Algorithms
02:48 Reason 2: Huge number of e-mail users = huge number of potential newsletter subscribers
03:43 Reason 3: Newsletters can help you reach more mobile users
04:13 Reason 4: Newsletter e-mail lists are not platform-dependent

Creator & host: Chia-Luen Lee

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Dame Rebecca West said it best with “a community needs news for the same reason that a man needs eyes. It has to see where it’s going.” Find out how this applies to newsletters and the top reasons to start a newsletter inside the video...

Hey guys, it’s Chia from Brand24 and today we’re going to look at email marketing and the top reasons to start a newsletter.

But before we get into why you need to start building an email list, I wanna just geek out for a minute and look at how newsletters even became a thing in the first place (I love a good ‘origin story’)… and this one seems to be all about staying current and up to date.

So, newsletters go back! In fact, between all the various methods of digital marketing out there, email marketing and newsletters are considered to be the oldest forms around.

There are records dating all the way back to Ancient Rome, of public officials exchanging periodic updates and reports on their latest activities, which is essentially what a newsletter does… except, you know, these were carved in stone. And then as time progressed, and hand-carved stone tablets gave way to paper and the printing press (which also made it easier to produce more than one portable rock face of content at a time), the newsletter evolved into the newspaper, which was originally based on a collection of weekly local news reports and advice. And, finally, with the advent of the Internet, and e-mail becoming a household commodity, we began to see what most of us probably think of when we hear the word ‘newsletter’ today: basically, a simple but well-designed HTML-based email that typically provides a news update or shared insight that’s sent from an organization or a person.

As the incomparable author, journalist, literary critic and travel writer, Dame Rebecca West put it: “a community needs news for the same reason that a man needs eyes. It has to see where it’s going”.

And the keyword here is actually ‘community’. This is one of the key reasons why newsletters have never really gone away, only changing form with time… because not only does a digital newsletter help keep readers up to date on topics that they care about, it also serves as a powerful way for businesses and organizations to (1) connect with their audience, (2) increase brand awareness, (3) drive sales and, of course, (4) build community — making that daily, weekly or monthly newsletter email a staple in digital marketing.

But the top reasons to start a newsletter email are actually a little more rooted in technology and statistics, at least in my humble opinion!

For starters, one of the best reasons to start an e-newsletter (at least for me) is because it provides a way for you to reach your audience without having to fight an algorithm! It’s not all smooth sailing; you do have to consider your ‘open rate’, but not having to worry about SEO and how to game the algorithm is already pretty huge.

Plus, there’s a massive number of email users, even compared to social media. To put this into perspective, consider these stats: there are roughly 4 billion email users worldwide, and about 5.59 billion active email accounts. I'm differentiating between these 2 numbers because it’s not uncommon for...


... learn more about newsletters inside the video!