Скачать или смотреть #12 Kay Suthar on how to build your influence, impact and income through podcasting

In this episode of Digital Dominators, Sooz Young speaks with Kay Suthar, founder of Make Your Mark podcast agency, about the transformative power of podcasting for business growth.

They discuss Kay's unique journey from a police officer to a podcasting expert, the importance of transferable skills, and how to overcome fears associated with starting a podcast.

Kay shares practical tips for building influence, marketing a podcast, and monetization strategies, emphasizing the significance of storytelling and personal branding.

The conversation highlights the accessibility of podcasting for all business owners and the various ways to engage with audiences effectively.

EPISODE CHAPTERS

00:00 Welcome to Digital Dominators & Episode Setup
02:30 Kay’s Journey: From Police Officer & MMA to Podcast Agency
06:54 Transferable Skills: “Serve & Protect” in Business
10:22 Booking 100 Podcasts: Strategy & Referrals
13:23 Learning by Doing: Imperfect Starts to Big Wins
16:02 Mindset Over Tech: Confidence and Niching Myths
20:40 Getting Camera-Ready: 7-Day Lives & 3-Step Self-Review
26:38 Podcasting for Business: Trust, Storytelling & Sales
31:33 Sponsor: ElevenLabs
32:40 Building Influence: Beyond Downloads
35:39 Marketing Your Podcast: Repurposing, Separate Site & Backlinks
39:14 SEO, AI Visibility & Meta Search Changes

KEY TAKEAWAYS

– Podcasting can significantly enhance your influence and income.
– Building confidence is key to starting a podcast.
– The tech aspect of podcasting is minimal compared to mindset.
– Networking and relationships are crucial for podcast success.
– Storytelling is more effective than direct selling in podcasts.
– Downloads are not the best measure of podcast success.
– You can monetize your podcast through affiliate marketing.
– Gamification can enhance audience engagement.
– Personal branding is essential for business growth.
– Podcasting should be seen as a long-term marketing strategy.

RESOURCES SHARED

– https://makeyourmarkagency.com
–   / kaysutharpodstrategist  
–   / kaysutharpodstrategist  
– https://14daystolaunch.com/
– https://getbookedonpodcast.com/
–   / kay.suthar.make.your.mark  
–   / kay-suthar-make-your-mark  

‪@MakeYourMarkPodcast‬

🧠 Are you ready to Find Your Digital Strengths?

Take the Digital Mindset Quiz and discover which areas of digital skills you’re strong in, and where you could grow to level up your business or career.

This isn’t your average quiz. In under 3 minutes, you’ll get:

✅ A personalised result based on 6 key digital skill areas
✅ A free downloadable Tekunoji Digital Mindset Framework
✅ Practical next steps tailored to your digital persona

🎯 Whether you’re a business owner, freelancer, or team leader, this quiz gives you clarity on what to focus on next and how to become more visible, stop wasting time with tech and start working smarter

👉 Take the quiz now: https://technologycoachingonline.com/...

🎉 Join the Digital Dominators Community (Free Access)

Love what you’re learning on the podcast? Want to go further?

👾 Join the Digital Dominators Community, your next step to mastering the tools, tech, and strategies that will grow your business online.

As a member, you’ll get:
✅ Free access to the Social Media Prompt Calendar
✅ Member-only toolkits, templates, and training
✅ Early access to events, workshops, and courses
✅ A supportive space to connect, learn, and grow
✅ Behind-the-scenes insights from podcast guests

👉 Join for free now: https://technologycoachingonline.com/...

Let’s make tech easier, marketing smarter, and visibility second nature.

AD SEGMENT

Try ElevenLabs today and bring your words to life. Head over to allmylink.me/tcelevenlabs⁠