How Modelo Used Data to Become America’s Top Beer | WSJ The Economics Of

Modelo Especial is now America's top-selling beer, dethroning the longstanding king, Anheuser-Busch InBev’s Bud Light. While Bud Light has recently been subject to a culture-war storm, Modelo’s stratospheric rise has been building for years and is a product of savvy marketing – and a 2013 antitrust lawsuit.

WSJ explains how the Mexican beer brand became the top selling beer in the U.S.

0:00 Top beer in the U.S.
0:49 What happened in 2012?
2:44 The next decade
4:42 The past six months

The Economics Of
How do the world's most successful companies generate revenue? In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS.

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